A woman with red hair, wearing a black blazer, white top, and a heart-shaped necklace, smiling with arms crossed against a plain gray background.

Hi. I’m Michelle Curtis.

Fide AI was built by someone who spent 20 years on the other side of the table.

I’ve spent my career inside tech companies — building the revenue enablement frameworks, designing the GTM playbooks, and training the sales teams that buyers face every single day. I know exactly how vendors prepare for your evaluation. I know where the gaps are between what gets said in a demo and what actually happens at implementation. I have also been the buyer, sitting across the table from a well-prepared seller with a polished deck and an ROI calculator built to produce one number.

That experience is what I built Fide AI on. Fide AI takes everything the sell side knows about you and puts it to work for you instead.

We are not a review site. We are not an analyst firm. We do not take vendor money. Ever. We are funded entirely by the buyers we serve — which means our only job is to help you make the right decision.